Customer Expectations in the Digital World
Salesforce Service Cloud Voice is finally here! Today, customers connect with businesses across multiple digital channels like Phones, Social Channels, Instant Messaging, Videos, Discussion Forums, etc. With all the new digital and traditional service channels, the phone is seen by far the most preferred medium for customers worldwide. Now, let’s check out how Salesforce Service Cloud Voice seamlessly helps businesses to stay competitive.
The customers’ expectations are at an all-time high with the new normal of living in a world with a pandemic. So, customers are always online and interacting with their favorite brand digitally.
Hence, for businesses to stay active in this hyper-connected world, there is an urgency for enterprises to invest in technology and transform how they service customers on their preferred channel.
Get Smarter with Service Cloud Voice
The feature unifies phones with other digital channels along with CRM data in a single place. This powerful tool enables agents and supervisors to work from one system eliminating the need to toggle between multiple screens and devices to support customers.
With its transcription capabilities, agents can now concentrate more on productive work that matters. In addition, the transcription data can even trigger backend processes to enable the Einstein AI engine to provide recommendations and next best actions to the agents in real-time.
Supervisors can now view all the calls and conversations in real-time to assist and coach agents while ensuring the quality of the service.
How to Enable Service Cloud Voice?
Service Cloud features are powered by out-of-the-box integration with Amazon Connect, an omnichannel cloud contact center. It provides powerful AI-powered speech analytics, using Amazon Transcribe, Amazon Translate, and Amazon Comprehend, to surface sentiment analysis, speech to text transcription, and translation into preferred languages, directly to agents.
Service Cloud Voice with Amazon Connect is available as an add-on license over Service Cloud. Also, customers can integrate with their telephony providers using Service Cloud Voice with Partner Telephony license.
You can also connect Service Cloud Voice with Amazon Connect using the same with Partner Telephony. The below table talks about the key differences between the two options.
Salesforce Service Cloud Voice brings together phone, digital channels, and CRM data in one central view for a faster and smarter customer experience. It provides our agents with the right tools to deliver personalized service when they need it most. Learn more on the latest updates of Salesforce on Saasguru and sign up for the prestigious certification courses to boost your Salesforce career.
About The Author:
Prateek is a 17x Certified Salesforce Consultant based in Sydney. He has over 10 years of experience working with customers across the US, India, and Australia on transformational Salesforce projects.
Useful Resources
Salesforce Voice Setup
Service Cloud Voice Learning Map
Amazon Connect
